Influence Of Social Media On Online Business - 2397 Words

Abstract This research proposal is geared towards understanding the influence of social media in online business. With the growing number of social media such as Facebook and twitter, the nature of human purchase decision making has been changing. In light of this, there are companies that provide platform to sell and buy goods and services online. This particular research proposes ways to solve purchase decision using Facebook along with the already established mobile distribution technology offered by Airtel and MTN in Uganda. To find the influence the research will use survey and use the social media platform for research .The proposal aims to find how influential social media are in making purchase decision making and building trust between buyers and sellers. This emerging technology will enable various stakeholders to benefit in online business and build competitive edge among themselves. Introduction With the growth of internet technology such as search engines and social networks, Internet users are increasing each day. Innovation in Internet marketing organization and interaction between friends, family and people in the community through social networks, is more convenient for consumers to buy online. In the physical world around us, most of the buyers share information to make the experience of purchasing decisions. This exchange of experiences shopping online in the modern environment is absent. But these days, organizations, social media sites like FacebookShow MoreRelatedThe Growing Relevance And Role Of Web Based Technologies1547 Words   |  7 PagesSocial Media Today The growing relevance and role of web-based technologies in supporting â€Å"firm operations† is widely acknowledged both by practitioners and academics (Hanafizadeh, Hanafizadeh, Khodabakhshi, 2010). 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