Monday, January 6, 2020

Influence Of Social Media On Online Business - 2397 Words

Abstract This research proposal is geared towards understanding the influence of social media in online business. With the growing number of social media such as Facebook and twitter, the nature of human purchase decision making has been changing. In light of this, there are companies that provide platform to sell and buy goods and services online. This particular research proposes ways to solve purchase decision using Facebook along with the already established mobile distribution technology offered by Airtel and MTN in Uganda. To find the influence the research will use survey and use the social media platform for research .The proposal aims to find how influential social media are in making purchase decision making and building trust between buyers and sellers. This emerging technology will enable various stakeholders to benefit in online business and build competitive edge among themselves. 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